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Content Marketing in 2013
That content marketing is a growing force is no surprise to anyone who follows trends in marketing. Blog posts and articles citing the benefits quality content has on branding, SEO and customer loyalty...
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Google + and the “End of Search”
Who likes hyperbole! Well, people who like provocative headlines, for one. Wired has a current article on “The End of Web, Search, and Computer as We Know It.” The gist of the article is that the way...
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Austin Copywriter at SXSW
As a resident Austinite, each year SXSW brings with it a mix of opportunity and insanity. Depending on which locals you encounter, you might hear bitterness at the city being overrun with outsiders,...
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In Praise of Humility in Business
This might sound like a strange case for a marketer to make, humility is not a trait commonly associate with marketing. Nonetheless, I think there’s something to be said for knowing your weaknesses and...
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5 Reasons Blogging for Your Business is Worth It
There was a time when much of the population could hear the word “blog” and shrug it off as a silly word tied to an activity primarily practiced by a subculture of writers, hobbyists, and narcissists....
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What Popular Podcasts Can Teach Us About Content Marketing
A little over a year ago when I purchased Carbonite, a program that creates an automatic, online backup of your computer, I made sure to use the Nerdist promo code. Not only did it earn me some kind...
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Introduction to Content Marketing for Small Businesses: An Austin Copywriter...
Image via rodneyonline.net Are you a small business owner interested in learning more about content marketing? If you’ve heard that content marketing is a good way to promote your business and improve...
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3 Steps to Prioritize Your Small Business Social Media Strategy
If you’re a small business owner, you’ve likely been hearing left and right that you should be using social media for business. Although it’s been a ubiquitous marketing buzzword for some time now, if...
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The Secret to Good Marketing…
The end goal of marketing is to help a company make more sales. Each company must determine the best intermediary goals their marketing should accomplish in order to reach that point. But to be...
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Link Building is Dead, Practice Link Encouragement
Within the most of marketing industry, to say that link building is dead isn’t terribly controversial. Nonetheless, many businesses haven’t yet left behind the idea and come to marketing firms and...
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25 Creative Ideas for Gaining Local Exposure for Your Small Business
Photo via National Rural Knowledge Exchange A small business specifically focused on attracting local customers has an advantage over businesses with a broader scope. While it still takes some time,...
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How to Enhance Your Blog Post with Images (Without Breaking the Law)
Google makes finding images so easy. When a simple search produces a perfect image that encapsulates in visual form what your blog post is saying in words, it seems like a simple choice to drop into...
View Article5 Key Takeaways for Freelancers from Content Marketing World 2013
The whole concept of content marketing is changing how businesses value and approach many of the skills we freelancers most excel at. While the Content Marketing World conference is definitely not...
View ArticleHow to Hire a Good Freelance Blogger
Blog posts, articles, and random acquaintances are all telling you how much you need to be blogging for your small business. That sounds nice and all, but who has time to write regular blog posts? And...
View ArticleWhy Use Content Marketing?
Are you one of those people who prefers learning through videos instead of reading? As an avid reader and professional writer, I don’t really relate, but I figure you deserve to learn about the...
View ArticleContent Marketing in 2014: Predictions and Plans
In the internet age, everything seems to move fast, and marketing is no exception. Even just the term “content marketing,” which has taken over to describe and shape a certain segment of the marketing...
View ArticleThe Benefits of Content Marketing
Now that you know what content marketing is and why it’s good for your small business, let’s talk about some of the specific benefits a business can achieve with good content marketing. Part 3 in our...
View Article8 Tips for Good Content Marketing
In the 4th and final video in the Austin Copywriter video series on small business content marketing, I’ve included 8 especially important tips for doing content marketing well. What’s the point in...
View ArticleYou’re Not Normal, So Stop Marketing To Yourself
Doesn’t it just drive you crazy when you’re trying to read a magazine and you keep having to flip to different pages to finish each article. No? That’s because you read a magazine the way most people...
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